Partnership Structures

Partnership Models

Flexible engagement models designed around aligned incentives. We only succeed when our ventures succeed.

Equity Ownership

What We Provide

  • Capital injection for development and growth
  • Digital finishing and platform refinement
  • Operational systems and automation
  • Strategic guidance and market positioning
  • Growth execution through SEO, paid channels

What We Expect

  • Equity stake (minority or majority)
  • Board seat or operational control rights
  • Existing product-market fit evidence
  • Founder commitment to transition period
  • Transparent financials and metrics access

Ideal Scenarios

Founders with traction seeking capital and operational expertise to scale. Early-stage platforms with 10-100 users and clear path to monetization.

Legal Structure

Share purchase agreement with shareholders' agreement defining rights, governance, and exit mechanisms. Can be structured as subsidiary or joint venture entity.

Revenue Share

What We Provide

  • Complete platform buildout or refinement
  • UX/UI design and development
  • Payment processing and automation setup
  • Initial marketing and launch support
  • Ongoing technical maintenance (optional)

What We Expect

  • Ongoing percentage of gross revenue
  • Minimum revenue threshold commitments
  • Access to revenue data and analytics
  • Preference rights for equity conversion
  • Partnership duration (typically 3-5 years)

Ideal Scenarios

SMEs with offline services seeking digital transformation. Service providers with recurring customer base but no technical capability.

Typical Terms

15-30% of gross revenue depending on our investment and ongoing involvement. Lower percentages for higher upfront fees, higher for pure sweat equity builds.

Acquisition & Exit

What We Provide

  • Outright purchase of existing platform
  • Digital finishing and commercial readiness
  • Growth capital and operational scaling
  • Strategic positioning for exit or hold
  • Professional management team transition

What We Expect

  • Full ownership transfer (100% acquisition)
  • Clean IP and legal documentation
  • Proven revenue history (minimum 12 months)
  • Founder transition support (3-6 months)
  • Reasonable valuation (2-4x ARR typical)

Ideal Scenarios

Founder exit situations, lifestyle businesses ready for professional management, or underperforming platforms with clear improvement path.

Exit Strategy

Strategic sale to larger competitor, spin-off to management team, or hold as cash-generating asset. Decision made 18-36 months post-acquisition based on performance.

White-Label Licensing

What We Provide

  • Proven platform with existing user base
  • Regional or sector-specific customization
  • Technical documentation and training
  • Ongoing platform updates and maintenance
  • Branding and marketing support

What We Expect

  • Upfront licensing fee
  • Ongoing SaaS fee per user or transaction
  • Geographic or vertical exclusivity agreement
  • Marketing spend commitments
  • Multi-year contract (minimum 3 years)

Ideal Scenarios

Regional expansion of proven UK platforms to international markets. Vertical-specific adaptations for industries with unique requirements.

Typical Structure

£10K-£50K upfront + £50-£200 per user per year depending on platform complexity. Partners handle local sales, we provide technology and updates.

Strategic Consulting

We rarely offer pure consulting. When we do, it is only under specific conditions:

  • Tied to equity or revenue upside - Consulting converts to ownership or ongoing revenue share
  • High-value strategic projects - Corporate spin-offs, platform evaluations, or due diligence support
  • Short-term engagements - Maximum 3-6 months, designed to transition into ownership model

We are builders, not advisors. Consulting is a path to partnership, not a standalone service.

Which Model Fits Your Situation?

Let's discuss your venture and find the partnership structure that creates the most value for both sides.

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